In the vast world of software, one thing holds true: We, marketers, are most effective when we’re conveying to our users the magic of our products or platforms, at scale.

magic = unique or awe-inspiring value = what makes them say things like Wow - I want to learn more - We should start using this like... yesterday

It’s our job to:

1. Collaborate cross-functionally to contextualize and internalize a deep understanding of our users, product/platform and market

2. Define goals and impact metrics, and drive results through the planning and execution content-driven programs

3. Report and integrate results, again – cross-functionally

My past experiences and future ambitions are in practices of:

Developing product or platform expertise through direct hand-on product exploration

Developing market expertise through user research and competitive analysis

Creating and executing scalable marketing programs through narratives, value storytelling, content development, and communications

Supporting business model and product decisions

Cultivating valuable relationships and helping users get the most out of products or platforms

Bringing great experiences to users